5 Tips for Links to Your VR Web Site

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Promoting a VR web site is a constant struggle. One big struggle is getting the site found on the web. Search engines and links from our directory listings are the most popular ways to push traffic to our sites. Some folks will tell you that Link Building is the answer. While it is certainly true that link-building is good for Search Engine Optimization (SEO), you need to be sure that you’re exchanging links with quality, relevant sites.

Promoting a VR web site is a constant struggle. One big struggle is getting the site found on the web. Search engines and links from our directory listings are the most popular ways to push traffic to our sites. Some folks will tell you that Link Building is the answer. While it is certainly true that link-building is good for Search Engine Optimization (SEO), you need to be sure that you’re exchanging links with quality, relevant sites.

Link-building is all about getting INCOMING links. Search engines don’t care much about outbound links. Also, you need to be careful of the quality of those links. Incoming links from low quality web sites, as considered by the search engine, can actually lower your ranking in that search engine.  Thus getting a reciprocal link from another vacation rental in some other country may be easy, it’s not relevant.  Nor will the link from the link farm site (that spammed you with a reciprocal link request) do anything for your site rankings

So how do you get quality INBOUND links?  Here are 5 quick tips:

  1. Does your local area have a business listing on the site? For example, our area library has a searchable business directory. Your business has to be located in our county to be listed and it's free. Check with your city or county for business directories and the rules for getting a listing.
  2. Do you pay county or state taxes? If so, then find out if there’s a benefit to it (yes, I know that sound weird) but again, I pay county taxes and get my VR listed on the “Visit the County” web site. Another site, visitpa.com is promoted by the state using the tax dollars generated from tourism. Yes, my place is listed there too.
  3. Get links from local activities. I discovered a BMX and ATV park was close by my VR. I visited the park and spoke to the owners personally. Now they link to my VR as a lodging option and I link to their web site as an activity. I also print off their schedules and leave them in our VR. Again
    this is free (except for the effort of meeting and talking to other business owners).
  4. Join and post on forums related to activities in your VR home’s area.  For my VR one of the forums, I joined is about hunting and fishing in our area.  It’s free to join and I can put a link to my VR in my signature area.  This means that every post I make has a link to my VR web site. Some forums allow links in “sig” for free but other charge a nominal fee.  Be sure to read the rules before adding a link to your sig.
  5. What's the biggest draw for each season? For example, my winter season is exclusively booked by skiers. I pay for the listing on the local ski resort’s web site. It's pricey but worth every penny.

The very best thing way you can get inbound links for SEO is to do your homework to find the sites that you want to link to you VR site.  Make sure these sites are relevant by the location they represent, offer activities near your VR, provide useful services, or hold events that can make your guests visit more enjoyable. 

About the Author: 

Lori and her husband, Clay, own a vacation rental home in the Endless Mountains Region of Northeast Pennsylvania.  They also have a small business that designs web sites and develops custom software.  Lori manages Abby's Lake House (with Clay's help) and writes content for web sites. 

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